Welcome to Black River Country—your gateway to unforgettable outdoor adventure, scenic beauty, and authentic small-town charm in Black River Falls.

Perfectly positioned along Interstate 94, this vibrant destination offers easy access from major Midwest cities while delivering the natural beauty and recreational experiences of Wisconsin’s Northwoods—without the long drive.

Where Adventure Meets Accessibility

Black River Country is built for exploration. With thousands of acres of public land, winding rivers, and forested landscapes, visitors can experience:
  • Scenic hiking and biking trails
  • World-class ATV/UTV routes
  • Fishing, kayaking, and water recreation
  • Hunting and wildlife viewing
  • Winter sports including snowmobiling and cross-country skiing

Whether you’re seeking high-energy adventure or peaceful natural escapes, there’s something here for every type of traveler.

A Destination Designed for Your Stay

Visitors enjoy more than just outdoor recreation—Black River Country delivers a complete travel experience:

  • Comfortable lodging options, from cabins to hotels
  • Local dining, shopping, and small-business experiences
  • Family-friendly parks, attractions, and year-round events
  • A welcoming community that makes every visitor feel at home

Tourism plays a vital role in supporting the region’s economy and preserving the natural resources that make this area so special.

More Than a Visit—It’s an Experience

From sunrise hikes to evenings in town, every moment offers something new to discover. Whether you’re planning a weekend getaway or an extended stay, Black River Country delivers the perfect balance of adventure and relaxation.

Start exploring. Stay longer. Come back often.

History

A Legacy Rooted in Exploration and Community

The story of Black River Falls is one of resilience, innovation, and deep connection to the land. Designated as the seat of Jackson County in 1853, the community quickly became a center for logging, trade, and early settlement in western Wisconsin.

In 1872, Black River Falls became the first village in Wisconsin to establish a free public library, reflecting a strong commitment to education and community development. The public library, located at 222 Fillmore Street, is now home to the Jackson County History Room, preserving artifacts and archives from the region’s past.

The Jackson County Historical Society remains active in preserving local heritage. Visitors can explore the Historical Society Museum, located in the original Carnegie Library building, where exhibits highlight early Native American presence, pioneer life, and the logging era that helped shape the region.

History here isn’t just preserved—it’s experienced. From historic downtown architecture to museums and cultural landmarks, visitors can step into the past while enjoying a vibrant, modern destination.

👉 Learn more: WISHistory  and Jackson County Historical Society – Wisconsin